North Main is one of Greenville’s most loved neighborhoods. Its tree-lined streets sit just minutes from downtown, and new construction there doesn’t come along often. So we were thrilled to see 728 Rutherford Road, listed by Marchant Real Estate’s Laura Marchant Williams, chosen as the Greenville Journal’s Featured Home on October 14, 2026.

Here’s a closer look at the home, plus a 3D tour you can walk through from your couch.

728 Rutherford Road, North Main, Greenville.

The home at a glance

• Address: 728 Rutherford Rd, Greenville, SC 29609 (North Main)

• Price: $1,224,500 [CONFIRM: current list price. Greenville Journal listed $1,249,500 on Oct. 14; listing sites show a reduction to $1,224,500 on Oct. 19.]

• Bedrooms and baths: 4 bedrooms, 4 full baths and 1 half bath

• Size: about 2,545 heated square feet on three finished levels [CONFIRM: the MLS figure is 2,545; Greenville Journal printed 2,575.]

• Garage: attached 2-car garage

• Schools: Summit Drive Elementary, League Academy and Greenville High [CONFIRM: school assignments with the district]

• MLS#: 1604995

Three levels, each with a purpose

The first floor adds real flexibility. It has a private bedroom with its own ensuite bath and a large closet, so it works as a guest suite, home office, gym or media room.

The main living level is open and made for entertaining. Hardwood floors run throughout, and the kitchen, dining and living spaces flow together. The kitchen has quartz countertops, a farmhouse sink, a pot filler, a large pantry and a full set of stainless steel appliances. The living area opens straight onto the second-story porch. It’s tucked into the trees, which gives the whole space a treehouse feel.

The primary suite has a large walk-in closet and a spa-style bath. There are dual vanities and a zero-entry tile shower with a rainfall showerhead and glass enclosure.

On the third floor, a loft-style flex area joins two more bedrooms and baths. Above it all is the rooftop deck, with elevated views and a distinctly urban feel.

Thoughtful details

• A separate HVAC system on each floor

• A gas-log fireplace and a tankless gas water heater [CONFIRM: from MLS syndication data]

• A welcoming front patio, plus the second-story porch and the rooftop deck

• A low-maintenance yard on roughly a 0.16-acre lot, so you can spend more time out enjoying North Main

Life in North Main

North Main’s restaurants, shopping and entertainment are close by, and so is downtown Greenville. This home gives you the space and privacy of a single-family house with an easy connection to the best of city living.

Take the 3D Home Tour

Walk through every level of 728 Rutherford Road in the interactive 3D tour on Zillow.

▶ Take the 3D Home Tour (opens in a new tab)

As featured in Greenville Journal

Greenville Journal chose 728 Rutherford Road as its Featured Home in the North Main area. Read the Greenville Journal feature.

Schedule a private showing

Ready to see it in person? Contact Laura Marchant Williams, REALTOR®, Marchant Real Estate:

• Phone: 864-915-9954

• Email: laura@marchantre.com

• Profile: Meet Laura

About Marchant Real Estate

Founded in 1993, Marchant Real Estate is one of the Upstate’s premier independent brokerages, known for its client-first service, community engagement, and commitment to excellence. With decades of local expertise, Marchant continues to lead with integrity, innovation, and heart.